Keeping URLs relevant and compelling can impact the page’s visibility in search results. In the rapidly evolving world of digital marketing, SEO remains a cornerstone of any successful B2B marketing strategy. 49% of marketers report that organic search has the best ROI of any marketing channel. You’ll want to optimize your visual content this way — and be sure to include your keyword in your image alt text. It’ll help with the page’s SEO as well as offer the potential to rank in image search (e.g. on a search engine image results page or image carousel).
Conduct a Topical Authority Analysis
You need to add value beyond what the current search results contain. Search Console is designed to help you track your site’s performance in Google search. Use these tools and techniques to SEO Anomaly set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of.
You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images search results.
On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase. If your title tag is too long, then the search engines will cut off your page titles in the SERPs. You want readers to be able to see the entire title tag so that they’ve got a clear understanding of what the content is about. All you’ve got to do is type in the keyword that you’re targeting and do an analysis of the content that is currently ranking.
When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles. You have the option to add a longer bio that will appear there. This conveys that content based on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image.
Example tactic – Finding link building prospects
An optimized URL should be less than 255 characters, and hyphens ‘-‘should be used to separate the different parts of the URL. Furthermore, it should be short, descriptive, and include your target keywords. Yes, on-page SEO is crucial for improving search engine rankings and driving organic traffic.
On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content.
Keyword Optimization
- It offers valuable insights into the performance of your pages in search results, including search queries, click-through rates, and more.
- This helps Google discover images they may have otherwise missed.
- To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled.
- Internal linking helps search engines discover and index your web pages while establishing a hierarchy and spreading link equity throughout your site.
- Optimized images help improve user experience and website performance.
This blog will explain both in detail and how they complement each other for better rankings. You can either straight up copy these keywords into a spreadsheet. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. I’ve talked about matching your content to search intent before. When I first got started with keyword research I’d focus 100% on search volume.
Some local business owners omit geographic terms that describe their physical location or service area because they believe that search engines can figure this out on their own. Let both consumers and search engines know exactly where you are and where you serve, rather than relying on your physical location alone. Each page should have a unique H1 that describes the main topic of the page, this is often automatically created from the title of a page. As the main descriptive title of the page, the H1 should contain that page’s primary keyword or phrase. You should avoid using header tags to mark up non-heading elements, such as navigational buttons and phone numbers. Use header tags to introduce what the following content will discuss.